| Town of Sylvan Lake |
Posted Date:
April 12, 2024
Closing Date:
April 30, 2024
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|---|---|
| Contact | Town of Sylvan Lake |
The Tourism Administrator works in collaboration with the Culture & Tourism team to engage the community and build the Town’s tourism brand by supporting destination and events marketing and providing visitor information services. This position is central to finding, curating, and unifying entertaining and functional information that celebrates Sylvan Lake’s unique culture and value as a year-round tourist destination.
Key accountabilities in the role are to create, source marketing content and maintain day-to-day destination
marketing channel management, and work with the Culture & Tourism team to translate marketing creative into
marketing materials in alignment with Brand Guidelines. Initiatives include the development and regular
distribution of visitor and tourism partnership newsletters. This dynamic role will include coordination of and
attendance to marketing activities (i.e., trade shows) and supporting administration of the tourism program by
maintaining files and records, updating online systems, and maintaining contact with tourism partners,
influencers, and sponsors.
A tourism, marketing, communications, or a similar diploma and one year of relevant experience is required.
Excellent written tourism marketing communication skills are critical. Familiarity with Sylvan Lake or willingness
or the desire to become familiar is required. Experience with Adobe Creative Suite and graphic design skills are
an asset, as are advertising experience and photography, videography, and editing skills.
Candidates best suited for this role will be growth-oriented with a proven ability to build and maintain brands in a professional manner, have a high degree of personal initiative, organizational skills, integrity, professionalism,
and political sensitivity. Excellent written and graphic communications skills and the ability to adapt style and
content to suit a wide variety of mediums will be required. Skills and experience in social media management,
advertising, website management, content creation, sales, and public relations and the ability to design brand
growth around an intuitive understanding of the existing and ideal customer base will allow you to hit the ground running.
Exceptional customer service skills and the ability to develop and maintain constructive internal and external
relationships, along with promoting a positive and supportive work environment for staff is required. If you are
flexible, adaptable, creative, innovative, and enthusiastic, we would love to hear from you!
A valid class 5 driver’s license and a vulnerable sector criminal record check satisfactory to the Town of Sylvan
Lake is a condition of employment.
In exchange for your skills and services, we offer competitive pay, health and wellness benefits, training and
development opportunities, recognition, flexibility, and support for you to maintain a work/life balance that meets your needs.
The Alberta Recreation & Parks Association would like to acknowledge the First Nations, the Métis, the Inuit and all of the people across Alberta who share a history and a deep connection with this land. We dedicate ourselves to moving forward in partnership with Indigenous communities in the spirit of reconciliation and collaboration.